TikTok appears to be following the bison herd right out of Montana 🦬🌄
I’ve been keeping an eye on this story for some time now… (https://www.cbsnews.com/news/montana-tiktok-ban/ and TikTok’s official announcement from last month – https://newsroom.tiktok.com/en-us/stop-montana-ban) This proposed ban doesn’t just raise questions for marketers, but also sparks concerns for society as a whole.
It’s easy to brush it off as “just Montana” – where the buffalo roam and cell towers play hide-and-seek (based on personal experience:) – but we should be aware of the potential impact on social media marketing strategies and our interconnected world.
The wake-up call here is about the security risks tied to third-party platforms, specifically foreign platforms on a governmental level.
As marketers, the potential expansion of this ban across North America could take away one of our main advertising and public relations tools, pushing us to think more creatively about connecting with B2C audiences.
Beyond marketing, we must consider the broader societal implications of the ban and our rights, national security concerns, and ways to ensure that our data is protected while still enjoying the benefits of these platforms.