3 Tech Trends Every Marketer Needs to Know in 2015

With thousands of new tech products a year, it can be hard to truly make your client’s product stand out. So what are consumers look for in 2015? Marketers may not be able to predict the future but we can use data and insights from consumer behavior to determine what’s coming next.

Understand these top tech trends to get a head start on how your product fits into the new technology world.

1. Multi-Screen, Multi-Device World
Gone are the days when a mobile strategy was a nice-to-have because in 2015 and beyond, it’s a must. In 2010, Steve Jobs predicted that by 2015, tablet sales will surpass PCs – and this year, his prediction will come true. Mobile Internet usage has also already surpassed desktop Internet usage – meaning marketers need to ensure their products help consumers connect with the multi-screen, multi-device world.

If you’re creating a new tech app, that means optimizing it seamlessly for multiple platforms. For children’s toys, that means ensuring your website is optimized for mobile devices (especially since Google now takes into account mobile-friendly websites in search engine rankings).

Tech companies that go beyond simple mobile optimization will win over consumers’ hearts – we’re talking about companies that personalize the experience for the user, similar to the way you can start watching a T.V. show on Netflix on your desktop, then open the App on your smartphone and it continues where you’ve left it off. Not only does it remember your choice, it requires no work for the user to seamless switch between screens. Marketers that optimize their platforms for each device and provide tailored content on each device (such as a tech toy company that provides mobile-only deals when it detects consumers are searching on their mobile device) will be the next step.

Consumers in 2015 and the years to come will gravitate towards companies that can offer these personalized experiences, according to a Think with Google tech trends report

2. Tech Gets Faster, and Then Even Faster
Today’s consumers write in 140-characters on Twitter, upload a photo in a second on Snapchat and download a library worth of music in minutes. Technology is fast, but expect it to get faster – demanding that marketers keep up.

Thanks to the proliferation of technological devices that give us information wherever we are, consumers expect the answers to their questions now – and they’ll abandon your website, social media pages and more if you make them wait. Consider the fact that today’s cameras are getting lighter and faster (searches for compact cameras grew 42% last year) and search for “same day delivery” doubled from this February to last February – two important indications that consumers want things as fast as they can get them. It’s no surprise, then, that Internet searches for drones (remote control flying vehicles) grew 270% and over 800,000 hours of drone videos were watched on YouTube in November 2014.

What this means for marketers is that consumers want your customer service, your products and the answers to their questions in the moment they seek it. Consider how you can use social media to answer questions live as consumers answer them, provide on-demand delivery or make it easy for consumers to find your products online, on whatever devices they’re searching.

3. Connected Tech World
Analysts have boldly predicted that by 2050, households will have hundreds of tech products – whether that comes true or not just shows you how common interconnected technological devices are today. Today’s consumers don’t have one gadget – they have a laptop, a tablet, a smartphone, a smart TV and more. Google notes that searches for “Smart TVs” grew by 28% and in 2015, connectivity will be the default amongst all the products consumers use – over 4.9 billion connected devices will be used this year, up by 30% year over year.

In a connected tech world, marketers need a multi-channel reach: you need to appear on the TVs they’re watching, the Twitter feed they’re scrolling though, the blogs they’re reading, the social networks they’re using, the magazines they’re reading and the tech experts they’re speaking to.

Successful marketers will be ones who use the data and insights gained from one channel to successfully influence the next channel – for example, if you’ve launched a Twitter campaign and gained insight on how consumers perceive your product, that could be used in the way you frame the product on your other channels. This can also help you deliver relevant results in real-time.

What are you waiting for? Use the channels and devices consumers are using to successfully launch your product right in their hands. Find out more about developing your client’s multi-channel campaign in a new technological era right here.

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